How Companies Use SEO to Rank in Search Engines 

With today’s competitive business arena growing rapidly, especially over the course of the last few years, the majority of brands and businesses have since sought asylum online, digitizing their business in hopes of capturing wider audiences. 

Thanks, in part, to the rise of social media and search engines like Google, the value offered online for businesses and brands alike are unmatched, providing greater opportunity than ever before.

One key strategy for online growth worth investing in is SEO, as it pertains to Google's ranking system. To maximize the benefits of a digital marketing strategy, businesses should consider hiring New Jersey SEO services that focus on helping them rank higher in search engine results. 

Simply put, SEO is an all-but-necessary marketing strategy across platforms used to gain traffic, build awareness, earn authority, and ultimately increase conversions. With that said, in what follows, we’ll be defining SEO, and its importance, while outlining several organic strategies you can implement to grow your business. 

Eager to learn more? Then continue reading…

5 SEO Techniques to Boost Google Ranking

Google is the top search engine in the world and it’s constantly updating algorithm. As a result, it can be difficult to stay up to date on the latest and most effective SEO techniques and strategies. Luckily, there are several surefire ways to improve your SEO score organically, thus ranking higher on Google. 

Below are five (5) proven organic SEO techniques that you as a small business should implement to garner traffic and generate greater brand awareness online: 

1. Content Optimization 

Whether it’s the scheduling of consistent content across web and social platforms, or ensuring top-quality value-added content, both for visual and written content, optimizing your business’s content wherever it resides is essential when seeking to rank within the search engine’s algorithm. 

2. Prioritize Video Content

Arguably the most viral trend at present, video marketing has since begun to be ranked extremely high on search engines. Not only is it what consumers prefer but it’s also what increases retention rates and engagement. This is all important to consider when seeking to capture the attention of search engine ranking models. 

3. Implement a Backlink Strategy

Since the inception of the internet and the discovery of search engine optimization efforts, linking strategies have always remained atop the priority list regarding effectiveness. Whether internally across website content or externally via backlinks in blog posts, linking strategies are essential for any SEO strategy. 

4. Keyword Optimization 

Similar to linking strategies, keywords are often viewed as the backbone of any organic SEO strategy. Through keyword research and implementation, marketing professionals alike can determine the most searched long-tale keywords, identify where to place them, and ensure the avoidance of keyword stuffing. 

5. Optimize for Mobile User Experience 

Finally, it’s no surprise that mobile-friendly content is essential in the eyes of digital marketing efforts, particularly in the eyes of search engines. Unfortunately, many businesses fail to understand its importance…

To illustrate its importance regarding SEO, mobile devices account for over 50% of all search engine clicks. Further, by 2022, it’s predicted that mobile advertising will count for over 50% of overall advertising spend, overtaking the focus on desktop at the end of this year.

Ignoring mobile opportunities ultimately equates to missing out on these numbers… Don’t you want a piece of that pie?!